Private review · design decision → Hugo · clinical accuracy → Xander

Two brands, one system, five directions.

Every direction is a real, clickable homepage built on the same shared design foundation — same copy per brand, so you're comparing design, not content. Nothing here is committed; this is exploration for you to pick from.

How to review: open each in a new tab, flip the light/dark toggle in its corner, resize to phone width. Then tell me your pick per brand (or “close, but…”) and I'll build the winner out across every page. All copy is provisional — claims tagged [CLINICAL-REVIEW] in the source await Xander.

Full Color — the flagship practice

Gambetta + Switzer · violet #5B4EE0 / rose #C1425F · premium, luminous, EMDR outcome “life in full color.”

Direction A

Return to Color

Editorial & gallery-calm. The hero opens near-grayscale and blooms into full color — the brand's emotional promise made literal. The most “New Yorker / art gallery” option.

Judge 24/25 · ★ recommended — the only FC option with an ownable concept
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Direction B

Spectrum Spine

Color as architecture. A gradient rail runs down the page as structure, progressing violet→rose as you descend — “full color” as a spectrum you move through. Graphic confidence, still premium.

Judge 22/25 · strong — its spectrum-spine motif is worth grafting into A
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Direction C

Consulting Room

Warm & human. Color reads as soft light arriving into a calm room; image-forward for the real brand shoot. The most approachable, high-end-wellness option.

Judge 20/25 · weakest FC — only looks complete once real photography exists
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Pup Therapist — the niche practice

Clash Display + same Switzer body · hot pink #C81F73 / violet #7C4DE0 · playful, warm, shame-free — the disco sibling of the same DNA.

Direction P1

Disco Warmth

Playful disco energy done with taste — faceted gradient panels, one earned light-sweep, warm belonging. Fun but unmistakably a licensed, professional practice.

Judge 24/25 · ★ recommended — most controlled disco, best dark mode in the set
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Direction P2

Bold Poster

Graphic zine/poster energy — oversized Clash headlines, confident color blocking, community-forward. Bold and joyful, still trustworthy.

Judge 23/25 · bold — steal its oversized price + “Self” highlight-box into P1
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Recommendation

Full Color → Direction A, “Return to Color” (24/25). The only Full Color option built on an ownable idea rather than a nice layout: the hero enacts the brand's whole promise — desaturated life blooming back into color — and its dark mode is the strongest of the three. My build-out plan grafts in two things from its siblings: B's spectrum-spine as a structural accent, and C's credential chips.

Pup Therapist → Direction P1, “Disco Warmth” (24/25). The most controlled take on the disco/shame-free energy — nothing tips into cheesy, and its dark mode is the single best screen in the whole set. I'd steal P2's oversized price and “Self” highlight-box on the way to final.

I'd retire C, “Consulting Room” — it's the most templated and only reads as finished once a real photoshoot exists. Cross-cutting scores were 5/5 for system coherence and 5/5 for brand differentiation: all five visibly share one foundation, and the two Pup directions read as an unmistakable sibling of Full Color, not a recolor. These are recommendations — the pick is yours; tell me your two winners (or “close, but…”) and I'll build them out across every page.