Private review · Round 2 · design decision → Hugo · clinical accuracy → Xander
Round 2: bolder color, warmer brands.
Built from your round-1 notes — Full Color goes bold and immersive (the whole background shifts as you scroll, Apple-style) across non-purple palettes including the yellow you asked for; Pup moves off pink toward warm, professional, joyful.
Full Color — the flagship practice
Gambetta + Switzer type · bold hero · white-on-button · no purple.
Joy Yellow
Butter → saturated honey-gold as you descend; white cards float on the gold like gallery light. Yellow = joy, made literal.
Warm Sunrise
Amber → apricot → coral, with deep “full-sun” bands punching through at the Joy and closing sections. Hopeful, dawn-like.
Deep Emerald
Emerald → pine deepening band with a warm gold accent for CTAs. The unexpected, richest, most premium of the three.
Warm Editorial
Warm porcelain + espresso + cognac-amber (gold, not terracotta). Calm, human, high-end-wellness — built for the real brand shoot.
Pup Therapist — the niche practice
Clash Display + Switzer type · warm, professional, joyful · no pink.
Tangerine + Teal
Joyful tangerine over a grounding deep teal, warm cream surface. Playful and confident, clearly professional.
Coral + Gold
Warm coral/terracotta with a rich gold accent on oat/sand. Warmer and earthier than the tangerine take.
Honey + Plum
Golden honey joy over a rich aubergine/plum grounding; the disco facets and light-sweep recolored gold. Warm and celebratory.
Recommendation
Full Color — go immersive, not editorial. The bold background concept clearly beat the calm hedge. Between palettes it's a genuine near-tie: Warm Sunrise (23) has the most dramatic Apple-keynote arc, while Joy Yellow (22.5) is the literal “joy = yellow” you asked for and the more ownable idea for this brand. My honest lean: Yellow for meaning, Sunrise for pure drama — this is a taste call, and it's yours. (Emerald is luxe in dark but too timid in light; I'd not ship its light mode as-is.)
Pup — Bold Poster in Tangerine + Teal (23). The only Pup direction that lands genuinely joyful on top of warm and professional, and the teal does that lifting with zero pink. Coral + Gold (21) is the warmer, earthier alternate on the same favorite concept if you want it cozier. I'd retire Disco Honey (17, the weakest).
Tell me your Full Color palette (Sunrise or Yellow — or “mix them”) and your Pup palette (Tangerine or Coral), and I'll build the winners out across every page in real Astro, folding in the grafts. The pick is yours.